If it's a serum, why would it need to be tonal? And if this is a tonal remedy, then why should it be a serum? National make-up artist of L’Oréal Paris Anna Zavgorodnyaya answers questions from FashionVIPdergisi.com and dots the i

  • What is the difference between foundation serum and foundation?

Tinted serum is a relatively new invention. Women have long dreamed of a product that would not only even out the tone without the effect of a mask, but also take care of the skin. L'Oréal Paris has always loved innovation in the world of cosmetics, so it's no surprise that they created the first Alliance Perfect Nude tinted serum with 1% pure hyaluronic acid.

Compared to regular foundation, foundation serum has a watery consistency. It has more pigment, and it is much easier to spread over the skin. The tool is instantly shaded, making the skin tone even without a hint of “external interference”. Thanks to the light-reflecting particles in the composition, the tonal serum evens out the micro-relief and illuminates the skin, creating a filter effect.

  • What type of hyaluronic acid is used in the serum?

Alliance Perfect Nude contains low molecular weight hyaluronic acid. It has a low molecular weight, which improves its penetrating ability, allowing it to work in the deeper layers of the epidermis. Molecules of hyaluronic acid, as it were, fill wrinkles, acting on them from the inside, and after 6 weeks of using the serum, the skin becomes smoother and more hydrated, and wrinkles are noticeably reduced. In addition, hyaluronic acid forms an imperceptible film on the surface of the skin that prevents moisture loss, so the tone will remain even throughout the day.

  • Is it possible to replace tinted serum with moisturizing care, given the high concentration of hyaluronic acid?

Indeed, a logical question: if tone-serum moisturizes so well, can it replace care? Unfortunately no. Despite the fact that the skin needs constant hydration, this product alone may not be enough. It is important to select care depending on the needs of the skin, its type and condition. Only in this case the result will be optimal.

  • Makeup products are increasingly acquiring the properties of care products. What is this trend about?

With the development of social networks, people began to receive more information from bloggers competent in cosmetics. Many have learned to understand textures and formulations and are trying to find the best for their skin in order to minimize the consequences of using inappropriate products.

The no-makeup trend that has reigned on the catwalks for the past 5 years has reached the consumer.

We noticed that girls are very enthusiastic about new skin care products. Manufacturers had a reasonable question: what if we combine the two areas and create decorative cosmetics that will improve the condition of the skin? This is how L’Oréal Paris created a whole category of decorative cosmetics with caring properties: Alliance Perfect Nude foundation serum, Balm Noir balm mascara and Brilliant Signature Plump shine serum.

  • Can we expect them to replace traditional face creams and serums?

I can't answer this question unambiguously - after all, care is care, and its task is to cover the basic needs of the skin, and care decorative cosmetics work as an assistant, prolonging the effect of the main product. But I can't help but share: lately I've been using Brilliant Signature Plump glosses to quickly restore the skin of my lips after severe drying, and it works great!

  • Who can recommend serum foundation?

Alliance Perfect Nude Serum is suitable for girls with any skin type. It is only important to consider that for girls with more active production of sebum, it is recommended to apply a small amount of weightless powder Alliance Perfect "Perfect Fusion" on the T-zone to control shine.

And for girls with dry or dehydrated skin, I recommend using Revitalift Filler Serum as a nutritional base: it will help keep the skin hydrated longer and prevent its dehydration during the heating season.

Tinted Serum is also suitable for sensitive skin - non-comedogenic and dermatologically tested.

  • How to use foundation serum?

The step-by-step instructions are quite simple.

  1. Apply the right product for your skin type and wait until absorbed.

  2. Shake the serum well before use.

  3. Apply a few drops directly onto your face.

  4. Spread evenly over skin with fingertips or brush.

  5. The serum can be used as a standalone foundation or in combination with other makeup or care products.

All the details and a visual scheme of the application of tonal serum in my video: