Moisturizing care, base, tone, concealer, highlighter - isn't it too much? Ekaterina Ponomareva, national make-up artist of Lancôme explains

As any professional makeup artist will tell you, the hardest part about makeup is making your skin look natural and he althy. Of course, there are a huge number of tonal products on the market now: moisturizers, with a lifting effect, etc. But not a single foundation is able to create the perfect coverage on its own, without the participation of a moisturizer.

In any make-up care should be the first step.

If you understand that your skin is he althy and “without any special claims”, then your usual daily cream will do. Recall what follows in a competent care algorithm:

  • cleanser;

  • tonic;

  • medium consistency moisturizer.

Of course, this is an ideal option for preparing the skin, but is a cream needed if the skin is oily or dry, sensitive or with signs of acne? Of course you need it! However, here it is necessary to make a choice in favor of a tool that will work as an airbag and help you quickly adapt to the foundation. What is your skin type? The test will help you figure it out:

Take the test16

When you get up in the morning, your skin:

  • Dry and tight
  • Oily
  • Peeling off
  • Has swelling
  • "Pleases" with a fresh pimple
  • Normal
2 / 6

How often do you touch up your makeup with powder during the day?

  • Always
  • Several times a day
  • Never
3/6

By evening your skin:

  • Dry - even drier than before applying moisturizer in the morning
  • Oily T-zone
  • Has redness
  • "Filled up" with a couple more pimples
  • Smooth and hydrated
  • Oily all over face
4 / 6

You can't go to sleep without:

  • A cream that promises to beat acne
  • Oily moisturizer
  • Exfoliator
  • Cleansing Gel
  • Makeup Remover
  • Eye Patches
5 / 6

You are most concerned about:

  • Enlarged pores
  • Acne
  • The fact that many products are annoying
  • Black dots
  • Pimples on chin and cheeks that don't go away for months
  • Uneven skin tone
6 / 6

You don't use foundation with oils because it will make your skin look greasy by the afternoon:

  • Yes
  • No

In the case of oily skin, it is better to give preference to a cream that regulates the production of skin sebum, “balances” and mattifies. The composition should contain a minimum amount of fat, and the packaging should be labeled “non-comedogenic”. Such a tool will not lead to the formation of pimples and clog into pores, and in tandem with a foundation will be additionally responsible for comfort and durability.

Dryness indicates a lack of sebum. Dry skin does not shine, and there are more mimic wrinkles on it. Here, a variant of a denser texture cream with a lifting effect or a radiance effect is suitable. It is worth giving preference to oil-based products: they more effectively prevent the evaporation of moisture. There are even special oils in liquid form and in stick form that are suitable as a makeup base.

Génifique day cream and youth activator by Lancôme is a good choice as a base cream for make-up, regardless of age, type and skin condition. The cream intensively moisturizes the skin, is easily absorbed and gives it incredible softness. The product has a pleasant velvety texture, evens out the tone and restores a he althy glow to the skin.

Advanced Génifique Youth Activator Serum is a valuable addition to basic skin care. It is aimed at restoring the microbiome and is suitable for all skin types. Makes it more resistant to external influences.

It absorbs instantly. Apply before moisturizer.

Now a few words about the application technique. Whatever your cream, remember the basic rules:

  • squeeze a small amount of cream into the palm of your hand (the size of a couple of peas);

  • heat the product in your palms;

  • apply the cream with confident movements using the finger technique, gently tapping on the skin;

  • wait for complete absorption - usually takes 5-10 minutes;

  • blot the skin with paper tissue to remove excess.

Now you can move on to applying foundation.

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