How to create a truly unique perfume wardrobe? Shift your focus from replicated fragrances, which are popular and therefore have many, to selective ones. We tell you what selective perfumery is and what are its absolute advantages

To begin with, let's figure out which perfumes can be classified as selective perfumery.

Selective perfumery - what does it mean?

Selective perfumery is a subspecies of niche perfumery, whose name comes from the word sélectif. Translated from French, it means "special, selective."

Indeed, each of the selective fragrances is conceived as incomparable - perfumers work on them like artists work on great canvases. Selective fragrances turn out to be extraordinary in every respect: this is a unique composition that opens up the whole world to "listeners" , and rare ingredients of the best quality, and packaging thought out to the smallest detail, and limited edition - special perfumes should not be available to everyone.

How to understand which fragrance is right for you, we told in this article.

Composition of selective fragrances

The composition distinguishes selective fragrances, perhaps, most of all. As a rule, selective brands are copyrighted. Often it is the main "nose" of the brand that is its founder.

Perfumers of selective brands treat their fragrances as works of art and strive for perfection in the process of creating them, which is much more difficult to achieve when there are limits due to commercial requirements, as is the case with luxury or mass fragrances. market.

Selective fragrances are intricate, complex compositions that are composed of many ingredients, such as Lancôme's Magnolia Rosae.

There are much more notes in selective perfumes than in well-known mass-market fragrances: their number can reach up to 50-60. That is why selective perfumery is so versatile. You need to be a real connoisseur to catch all the nuances of the fragrance and appreciate the subtle combinations of a variety of notes.

In selective perfumes, natural essential oils and plant extracts are used to a greater extent. The concentration of perfume essence in them is much higher than in more affordable alcohol-based fragrances. That's why they are so bright and long-lasting - the smell can stay on the skin for up to 2 days.

Fragrance release on skin

The high content of oils provides selective perfumes with another feature: they all reveal themselves differently on the skin of different people.

Do not predict how the composition will “sound” in each case. Plus, the sound of the fragrance will vary depending on the weather - drier or wetter. Thus, together with a bottle of selective perfume, you get a fragrance that is truly unique - it will definitely play differently with another owner.

The bottle and packaging of selective perfumes

The design of selective fragrances emphasizes their exclusivity. How exactly? The bottles and packaging of such fragrances may be simple, but this minimalism looks noble and elegant. It indicates that in the perfume you have chosen, the main thing is the content.

Besides, a bottle with a complex design can become a serious cost item for a perfume brand, and in niche perfumery it is more important to invest in a high-quality and interesting composition.However, there are selective fragrances with luxurious design - if this reflects the idea of the perfume itself.

This can be said for example about Lancôme's L AUTRE OUD.

Differences between selective perfumery and niche perfumery

Often the word "selective" is used as a synonym for the word "niche" . In fact, they are not equal to each other.

Selective fragrances are a rather narrow direction in niche perfumery. Among niche fragrances, not all are selective. Not everything can be called as sophisticated as selective - sometimes these are bold experiments with the repetition of household smells (for example, earth, freshly cut grass, newsprint). In addition, niche fragrances may contain simple, common and budget ingredients that are in the minority or absent in selective compositions. Another difference is that niche perfumes can have a much larger circulation than selective fragrances.The latter are often produced in quantities of up to 500 bottles.


4 interesting facts about selective fragrances


Selective perfumes are in vogue now, but this is not a new phenomenon. Court fragrances of the past can be considered the prototype of modern selective perfumery: truly exclusive fragrances were created for kings, princes and their entourage, which were available to a very narrow circle of people. For example, Floris fragrances (a brand that still exists) were once used by the British Queen Victoria.


Selective fragrances are not made exclusively for women or men. They do not have a gender - their creators do not recognize the stereotypes that the rose is the "female" ingredient, and the cedar is the "male" . Both of these notes can be liked by both women and men, so there is no point in dividing fragrances by gender.

Brand face

In the case of selective brands, the face of the brand is not a guest star, whose fee seriously increases the cost of each bottle, but the perfumer himself. Usually it is he who personifies his creations, like a true artist.

Fragrance categories

In selective perfumery, you are unlikely to find light and airy eau de toilette. Eau de parfum, parfum and extract de parfum - these are the concentrations of these fragrances. As we have already mentioned, the proportion of perfume essence in selective compositions is very high.


Selective fragrances overview

If you want to experience selective perfumery, start with one of these fragrances. According to the editors, they can be attributed to the best.

  • Rouge Malachite fragrance from Armani Privé Haute Couture collection, Giorgio Armani

    Armani Privé Haute Couture selective collection has several lines: La Collection, Les Eaux, Les Mille et Une Nuits and Les Terres Précieuses. The latter is dedicated to travel and the richness of cultures of different countries. Two fragrances from this line are dedicated to Russia, Rouge Malachite is one of them. This composition, as conceived by Giorgio Armani himself, embodies the dual temperament of Russians: outwardly they are cold, but inside they are hot and energetic. It was possible to express this with the help of a contrasting combination of notes: the composition includes tuberose, clary sage, pink pepper, jasmine, ylang-ylang and amber.

  • Ôud Bouquet fragrance from the Maison Lancôme Grands Crus collection, Lancôme

    The Maison Lancôme Grands Crus selective collection began with six fragrances created by six perfumers who are considered the best noses in the world. Now there are 10 compositions in the line, and one of them is the outstanding fragrance Ôud Bouquet. Selective perfumery has brought oud into vogue, a woody note with an oriental touch, which is obtained from the oil of the oud tree (one of the most expensive ingredients). In Ôud Bouquet, Fabrice Pellegrin used the oil of a 20-year-old oud tree. This accent is surrounded by notes of spices, complemented by rose.

  • Tuxedo fragrance from Le Vestiaire des Parfums, Yves Saint Laurent Beauté collection

    With the Le Vestiaire des Parfums collection, Yves Saint Laurent Beauté emphasizes the idea that fragrances are part of our wardrobe. The perfumes that become part of the collection refer to the creations of Yves Saint Laurent himself.Thus, Tuxedo selective perfumes are reminiscent of how the couturier began to sew tuxedos, which were then the prerogative of men, for women. Luxurious images of strong and beautiful women in tuxedos have been fixed in the history of fashion and are now at the peak of popularity again thanks to a trend called power dressing. In Tuxedo, this idea is conveyed by notes of patchouli, amber, cardamom and herbs. They create a palpable contrast - like matte and satin fabrics in a tuxedo.

Have you tried selective fragrances?