Fashion is cyclical, so today many makeup trends revolve around what was popular 100, 50, 10 years ago. In search of new ideas for our images, let's remember how the make-up has changed over the past century.

1900–1910: feminine modesty

In the first decade of the 20th century, girls strove for discreet looks. They were based on aristocratic pallor, a gentle blush and slightly rosy lips.

Bright makeup was considered vulgar, so cosmetics were not in great demand. However, then the beauty products, which later became familiar, were just beginning to appear.

Face

At the beginning of the 20th century, the skin was lightened with lemon juice. In addition to this, to achieve the desired pallor, powder was applied to the face. Girls from the upper classes considered it necessary to be different from the representatives of the working class and peasant women.

Eyebrows

Slightly emphasized thin eyebrows with an elongated tail are in fashion. This trend will be relevant for more than a decade.

Eyes

Eye makeup was most often not done. Sometimes the girls created a light shadow on the eyelids using a special gray paste, but in most cases they did without it.

Lips

According to the fashion of that time, they could not be painted brightly. The lips were left without makeup at all or emphasized with a soft pink color that looked natural on the skin.

1910–1920: movie beauty

During this period, the active development of the film industry continues. The images of actresses from black and white films began to influence the girls and their perception of their appearance. Cosmetics novelties are created taking into account the needs of make-up artists, but they are gradually getting into the boudoirs of women who are far from the world of cinema.

Face

Films of the 10s continue to dictate the fashion for girls to be pale.

They now add blush to porcelain skin and apply color with sweeping movements - all over the cheek.

Eyebrows

They remain thin, but do not turn into "threads" yet - this will happen later.

Eyes

In the middle of the decade, Maybelline's first bar mascara appears. Girls don't paint their eyes black yet, like actress Theda Bara, but they already wear eyelashes "fan" .

Lips

Lip makeup is most often missing. Girls don't dare to do more than a layer of Vaseline to make their lips shine.

1920s: no taboo makeup

The Roaring 20s radically changed women's makeup preferences. It was an era of freedom and courage, bright accents on the eyes and lips. Role models in the 20s were Louise Brooks, Isadora Duncan, Pola Negri. Make-up has ceased to be a sign of bad taste and has finally come into fashion.

Face

Light tone and soft pink blush, shaded on the apples of the cheeks in circles, are still in fashion.

Eyebrows

They are more prominent than they were a decade ago. Often, girls shaved off their own eyebrows in order to draw a thin arc line on top in the spirit of the trends of the time.

Eyes

One of the hallmarks of 1920s make-up is a misty haze of eye shadow outlined by kajal.

Lips

In the 20s, girls painted not only their eyes, but also their lips. Red lipstick has become a running tool. A burgundy color was also relevant, like the Burgundy Twist shade from L’Oréal Paris.

With their help, lips were painted in the shape of a heart or "Cupid's bow" .

1930s: femme fatale makeup

In the 30s, experiments continued. At the suggestion of Greta Garbo and Marlene Dietrich, women began to look closely at men's trouser suits, which they brought into fashion with a big scandal. Makeup began to lose that provocative brightness that it acquired in the 20s, but still retained some features of the past decade.

Face

To make facial features more sculpted, blush is applied in a triangle under the cheekbone.

Eyebrows

The same thin arched eyebrows are in fashion. Imitating the actresses, the girls gave their eyebrows such a curve that their long ponytails looked down.

Eyes

Haze of black shadows was replaced by a calmer eye makeup. At the same time, such a novelty as colored eye shadow began to gain popularity. They were used, however, not by everyone and not always, but mascara became a real must-have by the 30s.

Lips

In the 20s, girls were crazy about bow lips. And in the 30s, they decided, on the contrary, to expand their contour and soften the lines, making them smoother.

1940s: Fighting Spirit of Beauty

The tragic events of this decade did not make women forget about beauty. New trends continued to emerge and came primarily from the United States, where cosmetics continued into wartime. Beauty icons such as Ingrid Bergman, Vivien Leigh, and Bette Davis set an example.

Face

Getting a fresh, he althy complexion was helped by powder and red blush, which were shaded over the cheekbones in a fairly generous amount.

Eyebrows

Eyebrow fashion has begun to change. In the 40s, instead of "strings" , women wore wider eyebrows of a natural shape - with a slight bend.

Eyes

Eye makeup in this era was pretty natural. Girls preferred mascara. Shadows and eyeliner were not popular.

Lips

A distinctive feature of the makeup of the 40s was red lips with a well-defined contour and glossy shine. This effect can now be achieved, for example, with Shu Uemura's Lacque Supreme.

1950s: beauty 24/7

The image of the perfect housewife with impeccable hair, elegant manicure and makeup, thought out to the smallest detail, is from the 50s. Girls aspired to look like Hollywood stars of that time in everyday life: Marilyn Monroe, Audrey Hepburn, Elizabeth Taylor and Sophia Loren.

  1. Face

    The even tone of ivory is still relevant; girls complement it with a translucent layer of pink blush on the cheekbones.

  2. Eyebrows

    In the 50s, the classic look included rather wide and definitely underlined eyebrows. Many chose a form with a dramatic theatrical twist.

  3. Eyes

    At the start of the decade, women were more into eye makeup. They lightly outlined it or drew arrows, and they always painted eyelashes.

    Toward the beginning of the 60s, makeup with colored shadows became popular.

  4. Lips

    Lip makeup in the 50s wasn't as flashy as it was in the 40s. The “flashy” red lipstick has been replaced by more delicate shades: pink, coral like “Shining Dawn” from the Color Riche Shine line from L’Oréal Paris.

You can find out what our readers think about her here.

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1960s: doll look at the height of fashion

The image of the legendary Twiggy has absorbed the most current make-up trends of the 60s. The emphasis on the eyes was in fashion, and first of all, the “open” look. Bright lipstick for a while remained out of work.

Face

Girls invariably pay attention to an even tone, which is achieved with the help of powder applied in several layers.

Eyebrows

They didn't need to be tinted the way they did in the 50s. Nevertheless, the eyebrows still had to look well-groomed. Now it is easy to achieve the most natural effect with the help of mascara for eyebrows. For example, such as Eyebrow Manicure by Shu Uemura.

Eyes

Most of the experiments in the 60s were with eye makeup. Girls actively use colored shadows, draw sweeping arrows, master the cut crease technique with highlighting the crease of the eyelid, and also wear false eyelashes. Or paint them with a pencil, like the same Twiggy. We showed the 60s style makeup in this video.

Lips

They were the last thing thought. A lot of girls didn't color them at all - or they put on a clear gloss.

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1970s: disco style

70s is the era of freedom. During this period, various subcultures appear with their own ideas about beauty: just compare hippies and punks! The disco style is also in fashion, which has given us many bright trends in both clothing and makeup.

Face

Delicate porcelain skin has ceased to be the ideal that everyone aspired to. Tan is in fashion! Since the 70s, girls have been able to use bronzer to create a "kissed sun" effect on their skin.

Eyebrows

Again there was a trend towards thinning eyebrows, but not everyone followed the trend - many left them in their natural form.

Eyes

In the 70s, smoky eyes were invented, but not only such makeup was popular, but also a make-up with bright shadows. The most trendy shades were green, blue and blue. Now these are easy to find in the Hot Singles collection from NYX Professional Makeup.

Lips

The girls paid more attention to their eyes. And if they painted lips, then peach-colored lipstick was used. The color on the lips did not "argue" with the emphasis on the eyes.

1980s: Makeup without rules

There were no makeup restrictions in this era. Girls painted both eyes and lips, not embarrassed by the craziest color combinations.

Face

In the 80s, many girls got foundation one or two shades lighter than their skin tone. Thanks to him, their eye and lip makeup took on even more brightness.

Eyebrows

They were not a key part of the look. Nevertheless, sometimes they were emphasized, looking at the image of the Madonna, in addition to everything else.

Eyes

In eye makeup, one thing was rarely chosen. It was bright and heavy: the girls drew arrows and made smoky eyes using the most catchy shades of shadows from neon blue to fuchsia.

Lips

Fuchsia was the most popular shade in lip makeup too. It was possible to wear other colors - the main thing is that they be defiantly bold.

1990s: from natural to grunge and glam

In the 90s, there were several fashion trends in the beauty world. After the riot of colors that reigned in the 80s, many girls switched to natural looks and abandoned makeup altogether. They wanted to look childish - with delicate skin, a slight blush and a "clean" look.At the same time, grunge, gothic and glamorous looks were popular.

Face

The girls were divided into several camps. Some have excluded foundation from their cosmetic bag. And others began to actively use light foundations, creating gothic looks with dark eyes and lips.

Eyebrows

They were thinly plucked and tinted with either a pencil or shadows so that they could be seen on the face.

Eyes

In the 90s, girls had a lot of options to choose from: natural make-up with lightly tinted eyelashes, grunge with casually lined eyes, and also glamorous smokey bright colors.

Shadows with a "frosty" effect were especially popular - blue and lilac.

Lips

Among the most notable trends of the 90s are burgundy and brown lipstick, as well as glitter lip gloss.

2000s: makeup of the new millennium

Many beauty trends were set by new pop stars: Britney Spears, Christina Aguilera, Jay Lo, Beyoncé, Gwen Stefani and others. Glitter shadows, thick eyelashes, lip gloss, eyebrow threads, self-tanning - that's what I remember the most from the beginning of the 2000s. Toward the end of the decade, makeup became more restrained.

Face

First, glittery powders were in fashion: blush and bronzer with a shimmer. They were used by those who did not dare to self-tan, giving the face a golden glow.

By the end of the 2000s, this trend came to naught. A matte tone has come into fashion, excluding the possibility of oily sheen.

Eyebrows

In the 2000s, they didn't know yet that 10 years later, Cara Delevingne would become a superstar and "force" everyone to grow sable eyebrows. And so they fearlessly plucked them.

Eyes

Mono-makeup with mother-of-pearl shadows and multi-color smoky eyes are among the most noticeable trends of the early 2000s.

Lips

Lip gloss was the staple of this era. You can use both transparent and colored. Both with and without shimmer. The main thing is the glossy effect.

2010s: Freedom to be you

After the onset of 2010, girls increasingly returned to their roots. A lot of people love the no-makeup look.

Matte is a thing of the past, replaced by foundations with a dewy sheen that keeps skin looking he althy and fresh. Wide eyebrows are in vogue. Embracing your natural beauty has become one of the watchwords in the fashion industry. At the same time, she supported a variety of make-up experiments.

Instamania pushed to share the results on social networks. Makeup has become a means of self-expression.

Face

Natural tone with a slight "natural" glow and fresh blush - a noticeable trend.

At the same time, the girls are experimenting with different facial sculpting techniques, from contouring to strobing.

Eyebrows

There was a real brow boom in the 10s. Cara Delevingne brought into fashion wide thick eyebrows. Eyebrow makeup has become an independent and obligatory stage of make-up.

Eyes

There are so many make-up options that anyone could find a solution to their taste! Classic black eyeliners, smoky eyes with glitter, haze in rose gold color, “wet” eyelids with a glossy shine - these are just a small part of the trends that were relevant in the 10s.

Lips

Perhaps the main hit of the 10s is liquid lipsticks with an ultra-matte effect like Vivid Matte from Maybelline New York.

Powdery shades of such lipsticks and bright classics - red, burgundy, fuchsia.

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What decade make-up do you like best? Tell us about it in the comments.

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