Trends are increasingly being born on social media. Today we will talk about one of these trends - fashionable make-up e-girl

E-girls became popular in 2023, and in 2023 they are clearly not going to lose ground. Perhaps these girls cannot be attributed to a specific subculture like emo or goths, for example, but they definitely stand out from the crowd with their love for experiments - with hair color, with makeup, with unusual outfits. What they have in common is that they know exactly how to look good in photos and videos on Instagram and the TikTok app.This is the main purpose of their makeup. What is characteristic of it and what means will be needed to make it? Let's talk right now.

What is typical for e-girl makeup?

Girls, who are called e-girls, are popular social media users who like to change their hair color, actively publish videos in various applications, often experiment with makeup and are not afraid of bright colors in their images. The prefix "e" means "electronic" . She says that the main activity of these girls is the Internet.

E-girls can hardly be called a subculture, girls are united only by a certain approach to appearance. They don't plan to fight for anything. At the same time, they are easy to recognize in the crowd by the characteristic details in makeup and clothing. And the videos they post on different platforms and channels always have thousands of views. There are several rules in the e-girl make-up.


Because e-girls are active users of social networks, their makeup should look perfect, first of all, on video and photos.After all, they often post videos on TikTok and Instagram. That is why they prefer matte foundations, selectively adding highlighter only to those areas that they want to add volume. E-girls love to use blush in their makeup. Moreover, they are applied not only to the apples of the cheeks, but also to the nose and even under the eyes. In addition, they love artificial freckles. They can be created in many ways, including using special stickers.


E-girls are also not afraid of experiments in lip makeup. It can also be juicy berry shades like "Luminous Raspberry" from the Color Riche line from L'Oréal Paris.

And translucent pink lip gloss. An unusual gradient, contouring, the effect of kissed lips - it all depends on your imagination.


Typical e-girl eye makeup includes wide black arrows.

It's not uncommon for e-girls to show off makeup with bright eyeshadows, like orange or pink.


Because eyebrows need to be visible on video, e-girls prefer to use products like lipsticks and liners. Having finished drawing the missing hairs, they can fix the shape with a gel. Moreover, in addition to natural shades, unusual ones are often used: pink or golden, for example.


What makeup do you need?

The basic e-girl cosmetic bag usually includes a whole arsenal of products. Let's assemble an approximate set.


  • Infaillible Foundation in shade 120 from L'Oréal Paris,

  • NYX Professional Makeup Highlight & Contour Cream Pro Palette in shade 01,

  • Face Studio Dream Matte Bush Blush in Pink Sand by Maybelline New York,

  • Blush Subtil in shade 41 by Lancôme,

  • High Definition Finishing Powder in Translucent by NYX Professional Makeup,

  • NYX Professional Makeup Duo Chromatic highlighter – Crushed Bloom.

Eyes and eyebrows

  • Brow Satin Brow Pencil in Dark Blonde, Maybelline New York,

  • Control Freak Eye Brow Gel in Clear, NYX Professional Makeup,

  • Urban Decay Naked Cherry eyeshadow palette,

  • Superliner Superstar, L'Oréal Paris,

  • Lash Sensational mascara, Maybelline New York.


  • NYX Professional Makeup Slim Lip Pencil – Sand Pink 856,

  • Maybelline New York Color Drama Lip Contouring Palette - Nude Pink.

How to make an e-girl make-up: step by step photo tutorial

  1. 1

    Even out your complexion with foundation. Highlight the area under the eyes with a light corrector, and darken the area under the cheekbones with a brown corrector. Line your brows with a pencil and gently style with Control Freak Eye Brow Gel in Clear by NYX Professional Makeup.where to find?

  2. 2

    Apply pink cream blush to cheeks, cheekbones and tip of nose. Blend well. Set under eyes and T-zone with NYX Professional Makeup's High Definition Finishing Powder in Translucent.

  3. 3

    Duplicate the blush on the cheeks and tip of the nose with dry pink blush, and add them to the temples, upper eyelids, under the eyes at the outer corners and in the middle of the nose. In e-girl makeup, blush is one of the main accents. Therefore, you can not be afraid to overdo it.

  4. 4

    Underline the orbital line with dark pink shadows using a fluffy brush. Using the pad of your finger, add a shimmery light pink eyeshadow to your lids.Draw black arrows with eyeliner, and add a black heart or other shape under the outer corner of the eye, or symmetrical shapes under the eyes in the center. Coat your lashes with Maybelline New York Lash Sensational Black Mascara.

    If desired, apply fluffy false eyelashes.

  5. 5

    Highlighter highlight the cheekbones, the areas at the inner corners of the eyes, the checkmark above the upper lip, the back and the tip of the nose. Use a brown corrector or brow pencil to mark the freckles on the nose and cheeks.

  6. 6

    To give your lips extra volume and plumpness, line them with the Slim Lip Pencil in Sand Pink from NYX Professional Makeup, going a little beyond the natural contour.

    Highlight your lips with pink lipstick, and shade the center with a slightly darker shade and blend with your fingertip.


To consolidate knowledge, we recommend watching this video tutorial.

How to complement the image: clothes, accessories, manicure and hairstyle

Makeup isn't the only distinguishing feature of an e-girl. Style must be supported by all elements of the image, otherwise harmony cannot be achieved. E-girls love to experiment with clothes. They are inspired by the anime style. They often try on cosplay looks. At the same time, their wardrobe includes oversized T-shirts, mesh tops, turtlenecks, flame-print shirts and high-soled sneakers. E-girls can also be recognized by the chains that adorn jeans or skirts, chain earrings, numerous bracelets and colorful hair clips.

In this case, styling and manicure can be completely different. Fun buns or ponytails, natural curls or underlined negligence - all options are acceptable. In e-girl manicure, sharp nail shapes and acid colors of varnish are more often chosen. But they may prefer nude tones and a more natural soft square shape.


How do you like the look? Would you like to repeat this one?