Light coverage effectively camouflages skin imperfections, stays on the skin for 20 hours and remains completely invisible. We checked

Shu Uemura is one of the most popular cosmetic brands. Hydrophilic oils, eyebrow pencils and lipsticks of the Japanese brand for 50 years of its existence have become famous all over the world and won the trust of not only makeup lovers, but also professional makeup artists.

Recently, Shu Uemura has released a new tool that claims to be the next bestseller - Unlimited Foundation foundation fluid.

Shu Uemura Unlimited Foundation Features

The brand's specialists set themselves the task of developing a foundation formula that masks flaws well, while creating the impression of natural skin beauty. They succeeded, but the Unlimited Foundation has many other virtues. Let's talk about them in more detail.

  • The product has the lightest fluid texture that provides an invisible and very light coverage, but at the same time successfully camouflages visible imperfections.

  • The effect lasts up to 16 hours on the skin, without requiring a tone update.

  • The tonal fluid has a semi-matte finish - the skin looks velvety, and the oily sheen does not bother you during the day.

  • Unlimited Foundation blends easily. It is convenient to distribute it even with your fingers if you don’t have a brush or sponge at hand.

  • All Shu Uemura foundations have SPF, and Unlimited Foundation is no exception.

  • The fluid has a rich palette of 18 shades. Each one was designed by a team of professional makeup artists using the HVC Color Definition System. We tested one of them.

Unlimited Foundation Fluid Test Drive: shade 564

Unlimited Foundation has a runny consistency and spreads easily in just a few seconds without leaving streaks. Despite the fluid texture, the product successfully masks imperfections and evens out skin tone.

Breathable fluid blends seamlessly with skin. Whichever shade you choose, it will match your skin tone. When choosing a color in a store or online, it is almost impossible to make a mistake.

It is best to distribute the fluid with a synthetic bristle brush (natural will absorb the product).

Shu Uemura international makeup artist Yuji Asano said in an interview that the Unlimited Foundation fluid foundation is his personal bestseller.

Shu Uemura Unlimited Concealer

In the Unlimited line there is another tool for creating the perfect tone - concealer. It also features increased wear and a lightweight texture, but has higher coverage.

It can be used on the under eye area to cover dark circles. Or pointwise - to work out such imperfections as pimples or post-acne.

How to apply the product, we showed in our video tutorial.