One of the most anticipated collaborations of the year is about to hit stores. What means will be hunted for?
If we talk about beauty collaborations, then in this area L'Oréal Paris firmly hold the palm. The brand has joint collections with fashion houses Balmain and Isabel Marant, Disney and singer Camila Cabello. However, the next joint project of the brand will be truly special. The collection, created in collaboration with Karl Lagerfeld during his lifetime, comes out after the departure of the great designer - and becomes a tribute to the memory of the maestro.
" This collection of cosmetics reflects the universe of the Karl Lagerfeld brand and everything that Karl himself loved about makeup. It reflects his special vision of makeup, his creative intuition and precision, as well as recognizable brand codes. We took the master's favorite colors, products he liked, and even his sense of humor - and got the Karl Lagerfeld x L'Oréal Paris line, ”says Caroline Lebar, Head of Image and Communication at Karl Lagerfeld.
The collection includes five products: an eyeshadow palette, a highlighter powder with shimmer, a moisturizing lipstick with vitamin E and argan oil (available in several shades), liquid eyeliner (also in different colors) and mascara.
The advertising campaign under the motto "There is a little Karl in each of us" brought together almost all brand ambassadors, including Helen Mirren, Doutzen Kroes and Liya Kebede. The commercial is accompanied by the most famous quotes from Karl Lagerfeld - they were also used to name lipstick shades.
“At the moment when I thought that we would no longer be surprised by makeup collaborations, this one happened. A sophisticated collection of products carefully selected by the experts at L'Oréal Paris, the perfect tool to master Parisian make-up style effortlessly. My favorite remedy? Eyeshadow palette: You can create a variety of looks with it. And who would turn down the opportunity to flaunt a case with a stunning design? says Val Garland, Global Director of Makeup, L'Oréal Paris.
The limited collection of cosmetics will be officially presented on September 27 in Paris, it will soon be available to Russian customers in the official online store of the brand. Stay tuned!