Today Russian sales of the first-ever collaboration between cosmetic and sports brands start. Let's tell you what's special about her

Fashion and sports have become inseparable over the past few years. We are already accustomed to the fact that designers release sport-chic clothing collections, but the collaboration of cosmetic and sports brands is a new phenomenon. Meet Maybelline New York and Puma Limited Edition Collaboration!

What was the collection for?

“Girls today choose an active lifestyle. Career, fitness, romance - they have time for everything, always on the move, do not stop there and need cosmetics of exceptional durability, "says Trisha Ayyagari, Deputy CEO of Maybelline New York.

The new makeup collection is just about this: all products are distinguished by increased durability. Makeup created with their help will survive a busy day at work, a workout in the gym and even a late dinner with friends.

The face of the collection is Adriana Lima, a model known for her love of sports.

PUMA and Maybelline collection review

The collection includes 12 decorative cosmetics - almost all of them can be bought in the Wildberries online store right now. The exception is the Chrome Highlighter face powder, it will arrive in Russia a little later.

  • Smudge Resistant Mascara

    Waterproof mascara won't run even while swimming in the pool.

    It is not forbidden to dive from the side!

  • Chrome Highlighter

    Highlighter gives the skin a beautiful glow that will not fade during the day. It is better to apply the product either on clean, moisturized skin or over foundation.

  • Matte + Metallic Eyeshadow Duo Stick

    Stick has long-lasting matte eyeshadow on one side and metallic on the other.

    The creamy texture makes blending easy. With their help, you can quickly create both daytime and evening makeup. The shadows are released in four color duets, from coffee palette to shades of lilac.

  • Superstay Matte Ink lipsticks

    Super Stay Matte Ink Long Lasting Lipsticks are highly pigmented, so it's best to apply them with the included applicator.

    The new collection includes five rich shades: powder pink, wine, terracotta, eggplant and salmon.

  • Color Gloss Face Duo Stick

    Convenient packaging allows you to use the stick on the run. On the one hand - a shining highlighter, on the other - blush.

    A beautiful wet finish will be appreciated by everyone who follows beauty trends.

Do you want to be among the first to try new products and get the opportunity to get to their closed presentation? Then take part in our contest!